Free tools & features
Audit any page in seconds. Then scale it.
Paste a URL and get the full on-page breakdown right here: no account, no card. When one page isn't enough, the same platform tracks whole sites, keyword sets and competitors.
Free, no account, no card. Runs on our own crawler, so nothing is billed.
How the free tools work
Paste a URL
Any page on any site — yours or a competitor's.
Get the breakdown
Meta, headings, links, images and schema, checked in seconds.
Fix what matters
Every issue comes with a plain-English recommendation.
Free Instant Tools
Paste any URL and get a full on-page breakdown in seconds — no setup, no cost.
Use them now, no accountURL Analysis
Status, redirects, canonical, robots, internal/external links and an SEO-checks scorecard.
Fetches the page and reports what a crawler sees first: the HTTP status, any redirect chain it had to follow, the canonical it declares and whether robots rules allow indexing. Every internal and external link is listed and split by follow/nofollow, and the checks roll up into a pass/fail scorecard.
Meta Analysis
Title, description, canonical, Open Graph, Twitter cards and JSON-LD schema — with previews.
Pulls every tag that controls how the page is presented in search and on social, then renders the Google and social-card previews so you can see the truncation before Google does. Any JSON-LD structured data on the page is parsed and its types listed.
Heading Analysis
H1–H6 hierarchy, counts and structure issues, with a filterable document outline.
Builds the page's heading outline the way a screen reader and a search engine read it, then flags the structural faults that matter — a missing or duplicated H1, and any skipped level such as an H2 followed straight by an H4.
Keyword Density
Word count, reading time and top keywords + phrases with visual density bars.
Counts the real body text — word count and reading time — then ranks single words and multi-word phrases by frequency with a density bar for each, so you can see whether a target term is genuinely present or accidentally repeated into keyword stuffing.
Image Analysis
Every image's format (WebP, PNG, JPEG…), file size and alt text — filter to what's too large, broken or missing alt.
Lists every image on the page with its real format and file size as a browser receives it, alt text, dimensions and loading strategy, plus the share image and icons. The format chips and summary stats double as filters: click "over 200 KB", "could be WebP/AVIF" or "missing alt" to narrow the list to exactly the images that need fixing. Check up to 50 pages at once and export them all to Excel.
With an account
The rest of the platform
The free tools check one page at a time. These track whole sites, whole keyword sets and whole competitor sets — on a schedule.
Search Intelligence
Know exactly where you stand — and where to win — with live SERP, keyword, and link data.
SERP Ranking
See the top-100 ranking pages, brands, and People Also Ask for any keyword and location.
Crawls a live results page for your keyword and location and shows it as the search engine returns it — organic results plus the People Also Ask questions. You can run Google, Bing or Yahoo, compare two markets side by side, and search the results for a domain to get its exact position.
Keyword Research
Search volume, difficulty, intent, and thousands of keyword ideas from real search data.
Takes a seed keyword and returns monthly search volume, competition, cost-per-click and search intent, then expands it into related, long-tail and competitor-derived ideas. A bulk mode accepts a whole list at once, and seasonal trend data shows when demand actually peaks.
Domain Analytics
Authority, estimated traffic, and the full ranked-keyword footprint of any domain.
Profiles any domain — yours or a competitor's — with its authority score, estimated organic traffic and the complete list of keywords it ranks for, each with position and volume, so you can see what is actually carrying the site's traffic.
Competitor Analysis
Find keyword gaps and shared terms — see exactly where rivals out-rank you.
Compares your domain against rivals and splits the keyword sets three ways: terms you both rank for, terms only they rank for, and terms only you do. The gap list is the actionable one — real keywords with real volume that a competitor already wins and you do not.
Backlink Intelligence
Referring domains, anchor text profiles and authority scores for any domain.
Reads the backlink index for a domain and reports how many distinct sites link to it, which individual links carry the most authority, and what anchor text those links use — an anchor profile skewed to exact-match commercial terms is a risk signal worth seeing.
Rank Tracking
Google positions across locations and devices, re-checked daily (weekly on Starter), with alerts.
Records a domain's Google position for a keyword and then re-checks it automatically, every day on Growth and above and every week on Starter, keeping the history as a chart. Significant moves — a shift of about three places, or entering or leaving the top ten — are flagged so you notice a drop without watching the table.
Site Health & On-Page
Crawl, audit, and fix — a next-gen scraper plus deep on-page and content analysis.
Site Audit
A JavaScript-rendering crawl of up to 200 pages that surfaces every technical issue by priority.
Crawls up to 200 pages of a site rather than a single page and returns its technical health page by page, sorted into errors, warnings and notices. The crawler executes JavaScript, so single-page apps are audited as rendered rather than as an empty shell.
On-Page Analysis
URL structure, headings, meta tags, images, schema, internal links and robots — in one scan.
The deep single-URL scan: one pass returns a content score, readability grade, keyword density and the on-page issues found — headings, meta tags, images, schema, internal links and robots directives — with each issue explained in plain English.
Content Analysis
How a keyword or brand is discussed across the web: sentiment, emotions and the sources cited.
Looks at how a keyword or brand is discussed across the web rather than on one page: the overall sentiment, the emotional connotations attached to it, and the sources cited most often when it comes up.
Site Report
One consolidated audit — page health, ranking signals, and fixes — with an AI advisor.
A single run that assembles the domain overview, top-page scores, ranked keywords, competitors and current positions into one report, then has the AI advisor turn the findings into a prioritised, plain-English list of what to fix first.
Sitemap Explorer
Discover the XML sitemap(s) and explore the whole site as an interactive structure graph.
Finds the site's XML sitemaps from robots.txt and the usual locations, follows sitemap indexes to the child files, and draws the URLs as an interactive graph so the site's real depth and section balance are visible at a glance.
Scheduled Monitoring
Automate audits and rank checks on a schedule and get the deltas that matter.
Puts the reports you would otherwise re-run by hand on a recurring schedule. Each run executes on its own and saves into the matching project, so the history accumulates and you are comparing changes over time instead of isolated snapshots.
AI, Content & Workspace
Track your AI visibility, get prioritised fixes, and run it all from one place.
AI Visibility
Track how often your brand is cited in Google's AI Overviews and AI Mode, and mentioned in ChatGPT.
Asks AI answer engines your keywords as real questions and records whether an answer appeared at all, whether your domain was cited in it, and which sources were cited instead. Google's dedicated AI Mode can be included as an optional extra call, and the whole run exports to a single spreadsheet.
AI SEO Advisor
Plain-English, prioritised fixes generated from your own audit and ranking data.
Part of the Site Report rather than a separate destination: it reads that report's own audit and ranking data and writes the recommendations out in order of impact, so the output is grounded in your measured results and not generic advice.
All-in-One Workspace
Run SERP, keywords, content, and site report on a single domain from one page.
Enter one keyword and one domain and every tool runs against them together, with the results laid out on a single page. It is the fastest way to open a new site or client without visiting each tool and re-typing the same two inputs.
Projects
Save, organise, and revisit every analysis run per client or site.
Groups saved runs by client or site so a past analysis can be reopened later. Reopening a saved result is served from cache and costs nothing, which makes revisiting and sharing earlier work free.
Local SEO
See who owns the map pack for any location — listings, ratings, and unclaimed profiles.
Searches Google's business listings around a location you pick by name and shows who holds the map pack: each business with its rating, review count and category, including profiles that are still unclaimed — the openings a local competitor has left available.
Every tool you need, in one place
22 tools across 4 groups — one login, one bill, one place to work.
Free Instant Tools
Search Intelligence
Site Health & On-Page
AI, Content & Workspace
One login. The whole SEO workflow.
Stop stitching together five tools. Research, track and audit from a single platform your whole team can share.