Plans and analysis credits
There is no free plan or trial. Every paid plan (Starter, Growth, Pro and Agency) includes every tool; higher plans add analysis credits a month, websites and tracked keywords, with a daily limit as a fair-use ceiling. Plans run 30 days, or a year at ten months' price. The page checks in the free tools, the content checker and the blog title generator need no account. Compare plans.
Each live lookup a tool makes counts as one analysis, so tools that gather several data sets in one go, such as Site Report, the Workspace or AI Visibility across many keywords, use more than one. The allowance is shared by everyone in your team and resets at 00:00 UTC (05:30 in India).
Results served from cache do not count. That includes a saved result you reopen and the same query run again recently; cached results are labelled with how old the data is. Where a tool offers a Live option, it skips the cache and counts as a new analysis.
Billing and subscriptions
Plans are paid in advance through Razorpay, for 30 days or, on an annual plan, a year. 18% GST is added at checkout, and every payment comes with a GST invoice.
A plan is paid once and does not renew unless checkout clearly marks it as renewing. The Billing page shows the date your access ends; to keep a paid-once plan, choose Extend before then. The new period starts from your current end date, so no days are lost. If a plan lapses, the platform tools lock until you choose a plan again; the free page checks stay open.
Payments are final, including for a period you only use in part. The refund policy explains when a duplicate or failed charge is refunded.
Download a PDF of each invoice from Payment history on the Billing page. To change the billing name, address or GSTIN used on invoices, use Invoice details on the same page.