Keyword Research
Finds keywords worth targeting. Enter a seed keyword, or a whole list in bulk mode, and a location. You get monthly search volume, competition, cost-per-click and search intent, related, long-tail and competitor-derived ideas, and seasonal trend data showing when demand peaks. More about Keyword Research.
SERP Ranking
Shows a live results page. Enter a keyword and location, and choose the search engine (Google, Bing or Yahoo) and device. You get the organic results and the People Also Ask questions as they rank now. You can compare two locations side by side, or search the results for a domain to find its exact position. More about SERP Ranking.
Domain Analytics
Profiles any domain, yours or a competitor's. Enter the domain. You get its authority score, estimated organic traffic and the keywords it ranks for, each with its position and search volume. More about Domain Analytics.
Competitor Analysis
Compares your keywords with your rivals'. Enter your domain and the competitors you want to compare against. You get the keywords you share, the gaps (terms only they rank for) and the terms only you rank for. More about Competitor Analysis.
Local SEO
Shows who holds the map pack. Enter a business type or name and a location. You get the Google business listings for that area with each one's rating, review count and category, including profiles that are still unclaimed. More about Local SEO.